KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-28
brita water filterSearch volume and trends in the United States
Demand for brita water filter peaked in April 2026 at 100,282 estimated searches, 2.7 times the lowest month (February 2026). Worldwide, brita water filter gets about 126,640 searches a month; United States has the largest share at 48%. Of 36 related keywords with an intent label, 78% are tagged informational, 22% commercial and 39% transactional (a keyword can have more than one tag). The largest related searches are brita water filter replacement (9,900), brita water filter pitcher (8,100), brita elite water filter (5,400).
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informationaltransactional
This keyword onlyInterest over time
United States · Past 12 months
≈730,680estimated searches↑+44%vs. previous 12 months
Searches by month
Estimated annual total · 726,000 · peak 2026-04
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches90,500
Top-of-page bid$0.30–$2.50
CompetitionIndex 96/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
126,640 average monthly searches worldwide · 103 countries
- 1United States60,50048%
- 2United Kingdom22,20018%
- 3Australia14,80012%
- 4Canada9,9007.8%
- 5New Zealand2,9002.3%
- 6Netherlands2,4001.9%
- 7India1,9001.5%
- 8Ireland1,6001.3%
- 9Germany1,0000.8%
- 10Singapore8800.7%
- 11–10393 other countries8,5606.8%
Interest by subregion
United States · Past 12 months · relative interest, 0–100
- 1Wyoming1009,130
- 2Iowa2110,529
- 3Michigan2031,383
- 4District of Columbia181,908
- 5California17103,559
- 6Rhode Island172,910
- 7Massachusetts1718,607
- 8Washington1619,541
- 9Virginia1621,800
- 10New York1545,895
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 36
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 9,900 | 20 | $0.56 | informational | |
| 8,100 | 45 | $0.66 | informationalcommercial | |
| 5,400 | 33 | $0.61 | informational | |
| 2,900 | 35 | $0.69 | informationalcommercial | |
| 2,900 | 20 | $0.00 | informationalcommercial | |
| 2,400 | 20 | $0.00 | informationalcommercial | |
| 1,900 | 43 | $0.48 | informationaltransactional | |
| 1,600 | 29 | $0.64 | commercial | |
| 1,600 | 19 | $0.45 | commercial | |
| 1,600 | 44 | $1.55 | informational | |
| 1,300 | 46 | $0.70 | informationaltransactional | |
| 1,000 | 34 | $0.63 | informationaltransactional | |
| 1,000 | 34 | $0.73 | informationaltransactional | |
| 1,000 | 24 | $0.61 | informational | |
| 1,000 | 22 | $0.00 | informational | |
| 880 | 28 | $0.00 | informationaltransactional | |
| 880 | 22 | $0.86 | informationaltransactional | |
| 880 | 40 | $0.75 | navigationaltransactional | |
| 880 | 34 | $0.59 | commercial | |
| 880 | 36 | $0.37 | navigationaltransactional | |
| 880 | 35 | $0.47 | informational | |
| 880 | 43 | $1.93 | informational | |
| 720 | 30 | $0.47 | commercial | |
| 720 | 31 | $0.69 | informational | |
| 720 | 34 | $1.52 | informational | |
| 720 | 25 | $0.44 | informational | |
| 720 | 25 | $0.00 | informational | |
| 590 | 43 | $0.48 | informationaltransactional | |
| 590 | 42 | $0.51 | transactional | |
| 590 | 31 | $0.52 | informational | |
| 590 | 25 | $0.00 | informational | |
| 590 | 45 | $0.71 | navigationaltransactional | |
| 590 | 40 | $0.40 | informationaltransactional | |
| 590 | 33 | $1.51 | informational | |
| 590 | 24 | $0.45 | informationaltransactional | |
| 480 | 26 | $0.53 | informationaltransactional |
Top searches
United States · Past 12 months
- 1
- 2
- 3
- 4
- 5best water filter
- 6water filter system
- 7
- 8
- 9
- 10
Rising searches
United States · Past 12 months
- 1+350%
- 2water filter system+180%
- 3+60%
- 4+60%
- 5+60%
- 6+60%
- 7+50%
- 8+50%
Search results
Top organic results
- 1brita.combrita.com/products/45
- 2brita.combrita.com/replacement-filters/45
- 3brita.combrita.com/45
- 4amazon.comamazon.com/stores/Brita/page/DB2146BA-09C6-4CB2-8EB3-C8FF8DE6F2D4100
- 5brita.combrita.com/why-brita/better-water/45
- 6reddit.comreddit.com/r/HydroHomies/comments/15daoff/how_do_we_feel_about_brita_water_filters/100
- 7youtube.comyoutube.com/watch?v=s5HhpKyCLYI100
- 8walmart.comwalmart.com/browse/home-improvement/brita-water-filters/1072864_1406684_4985879_1231160_1278513100
- 9amazon.comamazon.com/live/video/028a1c4d4eb248e08610d68e6f65c6fd100
- 10target.comtarget.com/b/brita/-/N-5vgs798
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.