KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-27
how to choose a mattressSearch volume and trends in the United States
Demand for how to choose a mattress peaked in February 2026 at 305,988 estimated searches, 15.5 times the lowest month (October 2025). Worldwide, how to choose a mattress gets about 313,830 searches a month; Brazil has the largest share at 35% and the United States has 35%. Of 11 related keywords with an intent label, 100% are tagged informational, 36% commercial and 0% transactional (a keyword can have more than one tag). The largest related searches are how to choose a new mattress (1,000), how to choose a good mattress (590), how to choose a mattress protector (480).
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informational
This keyword onlyInterest over time
United States · Past 5 years
≈1,697,243estimated searches
Searches by month
Estimated annual total · 1,320,000 · peak 2026-02
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches1,900
Top-of-page bid$2.24–$12.04
CompetitionIndex 67/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
313,830 average monthly searches worldwide · 82 countries
- 1Brazil110,00035%
- 2United States110,00035%
- 3United Kingdom27,1008.6%
- 4Indonesia14,8004.7%
- 5Canada8,1002.6%
- 6Türkiye8,1002.6%
- 7France6,6002.1%
- 8Spain5,4001.7%
- 9Australia4,4001.4%
- 10Peru4,4001.4%
- 11–8272 other countries14,9304.8%
Interest by subregion
United States · Past 5 years · relative interest, 0–100
- 1Wyoming10036,481
- 2Kansas63115,704
- 3Mississippi1425,703
- 4Louisiana1234,280
- 5New York11134,482
- 6Kentucky1028,273
- 7North Dakota104,891
- 8Alabama928,718
- 9Pennsylvania972,869
- 10Arkansas917,243
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 47
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 1,000 | 29 | $3.73 | informational | |
| 590 | 42 | $3.44 | informational | |
| 480 | 26 | $0.94 | informational | |
| 260 | 33 | $1.03 | informational | |
| 210 | 13 | $0.00 | informationalcommercial | |
| 140 | 32 | $4.07 | informational | |
| 110 | 19 | $0.48 | informational | |
| 110 | 26 | $2.88 | informational | |
| 90 | 11 | $0.48 | informationalcommercial | |
| 90 | 29 | $1.00 | informationalcommercial | |
| 40 | 2 | $0.00 | informationalcommercial | |
| 40 | — | $0.00 | ||
| 30 | — | $0.00 | ||
| 20 | — | $3.31 | ||
| 20 | — | $4.21 | ||
| 20 | — | $2.12 | ||
| 20 | — | $1.86 | ||
| 20 | — | $0.65 | ||
| 20 | — | $3.51 | ||
| 20 | — | $3.74 | ||
| 20 | — | $0.00 | ||
| 20 | — | $3.31 | ||
| 20 | — | $0.85 | ||
| 20 | — | $2.01 | ||
| 20 | — | $1.27 | ||
| 20 | — | $0.00 | ||
| 20 | — | $3.07 | ||
| 20 | — | $4.01 | ||
| 20 | — | $2.08 | ||
| 20 | — | $0.00 | ||
| 20 | — | $0.00 | ||
| 20 | — | $3.78 | ||
| 20 | — | $3.86 | ||
| 20 | — | $1.50 | ||
| 20 | — | $0.00 | ||
| 20 | — | $0.94 | ||
| 20 | — | $3.09 | ||
| 20 | — | $0.00 | ||
| 20 | — | $1.88 | ||
| 20 | — | $5.84 | ||
| 20 | — | $2.70 | ||
| 10 | — | $0.00 | ||
| 10 | — | $2.01 | ||
| 10 | — | $0.00 | ||
| 10 | — | $0.00 | ||
| 10 | — | $0.00 | ||
| 10 | — | $0.00 |
Top searches
United States · Past 5 years
- Top searches are available for ranges up to 12 months.
Rising searches
United States · Past 5 years
- 1Breakout
- 2Breakout
- 3Breakout
- 4Breakout
- 5Breakout
- 6Breakout
- 7Breakout
- 8how to choose a dehumidifierBreakout
- 9+4,950%
- 10+4,250%
Search results
Top organic results
- 1consumerreports.orgconsumerreports.org/home-garden/mattresses/buying-guide/79
- 2naplab.comnaplab.com/guides/how-to-choose-a-mattress/50
- 3costco.comcostco.com/f/-/mattress-buying-guide/93
- 4sleepfoundation.orgsleepfoundation.org/mattress-quiz71
- 5spine-health.comspine-health.com/blog/top-12-tips-buying-a-new-mattress61
- 6ikea.comikea.com/us/en/rooms/bedroom/how-to/mattress-buying-guide-pube6f0ff3f/100
- 7usnews.comusnews.com/360-reviews/sleep/mattress/buying-guide89
- 8beddys.combeddys.com/blogs/bedding-for-every-sleeper/how-to-choose-a-mattress-16-questions-to-ask-yourself45
- 9mattressdirect.commattressdirect.com/blog/how-to-choose-a-mattress22
- 10casper.comcasper.com/blogs/article/how-to-choose-a-mattress-the-ultimate-buying-guide61
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.