KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-27
purple mattressSearch volume and trends in the United States
Demand for purple mattress peaked in April 2026 at 670,452 estimated searches, 5.1 times the lowest month (October 2025). Worldwide, purple mattress gets about 261,500 searches a month; United States has the largest share at 94%. Of 39 related keywords with an intent label, 38% are tagged informational, 23% commercial and 41% transactional (a keyword can have more than one tag). The largest related searches are purple rejuvenate mattress (22,200), purple plus mattress (12,100), purple mattresses (9,900).
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navigationalcommercial
This keyword onlyInterest over time
United States · Past 12 months
≈2,957,953estimated searches↑+56%vs. previous 12 months
Searches by month
Estimated annual total · 2,952,000 · peak 2026-04
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches246,000
Top-of-page bid$4.25–$20.31
CompetitionIndex 100/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
261,500 average monthly searches worldwide · 117 countries
- 1United States246,00094%
- 2Canada3,6001.4%
- 3United Kingdom2,4000.9%
- 4India1,9000.7%
- 5Australia8800.3%
- 6Mexico5900.2%
- 7Germany4800.2%
- 8Netherlands3200.1%
- 9Philippines3200.1%
- 10Poland2600.1%
- 11–117107 other countries4,7501.8%
Interest by subregion
United States · Past 12 months · relative interest, 0–100
- 1Wyoming10058,601
- 2Utah1654,860
- 3Washington15117,583
- 4Idaho1223,649
- 5North Dakota118,643
- 6Kansas1132,451
- 7Colorado1164,869
- 8Montana1011,359
- 9Oklahoma1040,669
- 10Delaware1010,345
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 40
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 22,200 | 34 | $7.66 | informational | |
| 12,100 | 17 | $5.58 | informational | |
| 9,900 | 34 | $6.28 | navigationalcommercial | |
| 8,100 | 41 | $1.14 | informational | |
| 6,600 | 65 | $6.57 | navigationaltransactional | |
| 6,600 | 25 | $6.24 | ||
| 6,600 | 0 | $0.00 | commercial | |
| 5,400 | 39 | $5.62 | navigational | |
| 4,400 | 32 | $2.70 | transactional | |
| 3,600 | 27 | $3.65 | informationaltransactional | |
| 3,600 | 31 | $0.00 | commercial | |
| 2,900 | 34 | $2.67 | transactional | |
| 2,900 | 26 | $1.00 | informationaltransactional | |
| 2,900 | 27 | $4.20 | navigationaltransactional | |
| 2,900 | 31 | $1.10 | commercial | |
| 2,900 | 24 | $6.18 | informational | |
| 2,900 | 26 | $7.69 | informational | |
| 2,900 | 48 | $3.80 | navigational | |
| 2,400 | 28 | $3.21 | navigationalcommercial | |
| 2,400 | 24 | $5.24 | informationaltransactional | |
| 1,900 | 30 | $4.88 | informational | |
| 1,900 | 49 | $4.97 | navigational | |
| 1,900 | 17 | $0.00 | commercial | |
| 1,900 | 22 | $4.74 | transactional | |
| 1,900 | 24 | $3.29 | informationaltransactional | |
| 1,600 | 43 | $2.54 | informational | |
| 1,600 | 31 | $1.41 | informationaltransactional | |
| 1,600 | 22 | $1.66 | navigational | |
| 1,600 | 14 | $0.00 | transactional | |
| 1,600 | 15 | $4.91 | informational | |
| 1,300 | 28 | $3.77 | commercial | |
| 1,300 | 10 | $7.13 | commercial | |
| 1,300 | 57 | $5.03 | informationaltransactional | |
| 1,300 | 44 | $13.71 | transactional | |
| 1,300 | 42 | $19.06 | transactional | |
| 1,300 | 39 | $8.64 | transactional | |
| 1,300 | 13 | $6.19 | informational | |
| 1,300 | 35 | $5.80 | navigational | |
| 1,300 | 39 | $3.30 | transactional | |
| 1,000 | 35 | $4.78 | navigationalcommercial |
Top searches
United States · Past 12 months
- 1
- 2
- 3
- 4king mattress
- 5
- 6
- 7
- 8
- 9best mattress
- 10
Rising searches
United States · Past 12 months
- 1Breakout
- 2+350%
- 3+350%
- 4+300%
- 5+200%
- 6+120%
- 7+100%
- 8+80%
- 9+60%
- 10+60%
Search results
Top organic results
- 1purple.compurple.com/63
- 2reddit.comreddit.com/r/Mattress/comments/1ap8to4/is_purple_really_a_good_brand/100
- 3amazon.comamazon.com/stores/Purple/page/538D5C1A-F814-449E-9723-C253CB488231100
- 4nytimes.comnytimes.com/wirecutter/reviews/purple-mattress/100
- 5mattressfirm.commattressfirm.com/purple.html69
- 6youtube.comyoutube.com/watch?v=wJ06Gaw4Ds8100
- 7hassleless.comhassleless.com/the-purple-mattress-clearance-mattress37
- 8mattressworldnorthwest.commattressworldnorthwest.com/blogs/blog/2025120233
- 9mattressfirm.commattressfirm.com/purple.html69
- 10youtube.comyoutube.com/watch?v=U57WXiBCeEg100
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.