KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-27
saunaSearch volume and trends in the United States
Demand for sauna peaked in January 2026 at 182,091 estimated searches, 2.0 times the lowest month (September 2026). Of 41 related keywords with an intent label, 41% are tagged informational, 34% commercial and 29% transactional (a keyword can have more than one tag). The largest related searches are sauna near me (90,500), infrared sauna (74,000), sauna benefits (33,100).
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commercial
This keyword onlyInterest over time
United States · Past 12 months
≈1,614,505estimated searches↑+28%vs. previous 12 months
Searches by month
Estimated annual total · 1,620,000 · peak 2026-01
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches301,000
Top-of-page bid$1.46–$6.94
CompetitionIndex 90/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Interest by subregion
United States · Past 12 months · relative interest, 0–100
- 1Wyoming1008,595
- 2Montana559,163
- 3Minnesota5546,437
- 4Maine5010,265
- 5Washington4956,334
- 6Utah4924,641
- 7Vermont474,475
- 8Colorado4639,786
- 9Alaska464,962
- 10Oregon4528,033
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 45
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 90,500 | 56 | $2.19 | transactional | |
| infrared saunaReport | 74,000 | 45 | $2.90 | commercial |
| 33,100 | 75 | $0.10 | informational | |
| 27,100 | 45 | $1.49 | transactional | |
| 27,100 | 47 | $3.43 | navigational | |
| 22,200 | 85 | $0.07 | informational | |
| 22,200 | 36 | $2.01 | commercial | |
| 22,200 | 28 | $1.00 | ||
| 18,100 | 30 | $1.50 | informationalcommercial | |
| 18,100 | 15 | $0.72 | ||
| 14,800 | 44 | $0.46 | informational | |
| 14,800 | 19 | $2.28 | transactional | |
| 14,800 | 67 | $2.51 | informationalnavigational | |
| 12,100 | 26 | $1.43 | commercial | |
| 12,100 | 22 | $2.87 | informational | |
| 12,100 | 34 | $0.00 | informational | |
| 12,100 | 45 | $0.00 | informational | |
| 12,100 | 36 | $0.98 | commercial | |
| 12,100 | 20 | $0.62 | informationalcommercial | |
| 12,100 | 32 | $0.50 | informationaltransactional | |
| 12,100 | 38 | $0.50 | informationaltransactional | |
| 9,900 | 38 | $1.52 | informationalcommercial | |
| 9,900 | 21 | $2.18 | transactional | |
| 9,900 | 41 | $1.36 | navigationaltransactional | |
| 9,900 | 50 | $0.83 | navigational | |
| 9,900 | 42 | $1.42 | navigationaltransactional | |
| 9,900 | 40 | $1.62 | navigationaltransactional | |
| 9,900 | 31 | $2.43 | commercial | |
| 9,900 | 30 | $0.41 | informationaltransactional | |
| 8,100 | 25 | $1.40 | navigational | |
| 8,100 | 77 | $0.10 | informational | |
| 8,100 | 49 | $5.71 | navigational | |
| 8,100 | 16 | $2.11 | commercial | |
| 8,100 | 19 | $2.14 | commercial | |
| 8,100 | 57 | $2.90 | commercial | |
| 8,100 | 26 | $0.80 | ||
| 8,100 | 44 | $0.82 | ||
| 8,100 | 35 | $1.66 | transactional | |
| 8,100 | 18 | $1.87 | informationalcommercial | |
| 8,100 | 53 | $0.00 | commercial | |
| 8,100 | 44 | $0.00 | informational | |
| 8,100 | 37 | $0.58 | commercial | |
| 6,600 | 38 | $1.76 | navigational | |
| 6,600 | 41 | $0.31 | informational | |
| 6,600 | 43 | $1.06 | navigationaltransactional |
Top searches
United States · Past 12 months
- 1infrared sauna
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Rising searches
United States · Past 12 months
- 1+1,100%
- 2+850%
- 3+400%
- 4+400%
- 5+250%
- 6+250%
- 7+250%
- 8+200%
- 9+190%
- 10+190%
Search results
Top organic results
- 1wikipedia.orgen.wikipedia.org/wiki/Sauna100
- 2almostheaven.comalmostheaven.com/collections/saunas39
- 3redwoodoutdoors.comredwoodoutdoors.com/collections/outdoor-saunas36
- 4costco.comcostco.com/saunas.html93
- 5mysaunaworld.commysaunaworld.com/collections/saunas37
- 6forbes.comforbes.com/health/wellness/sauna-benefits/92
- 7youtube.comyoutube.com/watch?v=wnaOCNnE8ts100
- 8nwimmersion.comnwimmersion.com/collections/saunas17
- 9goodrx.comgoodrx.com/well-being/alternative-treatments/sauna-benefits85
- 10themainemag.comthemainemag.com/saunas/42
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.