KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-28
baby toysSearch volume and trends in the United States
Demand for baby toys peaked in December 2025 at 2,762,900 estimated searches, 1.8 times the lowest month (September 2026). Worldwide, baby toys gets about 4,654,420 searches a month; United States has the largest share at 39%. Of 43 related keywords with an intent label, 53% are tagged informational, 74% commercial and 12% transactional (a keyword can have more than one tag). The largest related searches are baby shark toys (8,100), baby einstein toys (5,400), baby's teething toys (5,400).
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Not classified
This keyword onlyInterest over time
United States · Past 5 years
≈94,981,938estimated searches
Searches by month
Estimated annual total · 21,960,000 · peak 2025-12
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches49,500
Top-of-page bid$0.21–$1.20
CompetitionIndex 84/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
4,654,420 average monthly searches worldwide · 119 countries
- 1United States1,830,00039%
- 2United Kingdom673,00014%
- 3Australia450,0009.7%
- 4Canada368,0007.9%
- 5Germany246,0005.3%
- 6France110,0002.4%
- 7Netherlands110,0002.4%
- 8Japan60,5001.3%
- 9Romania60,5001.3%
- 10Sweden60,5001.3%
- 11–119109 other countries685,92015%
Interest by subregion
United States · Past 5 years · relative interest, 0–100
- 1Wyoming100278,062
- 2New York807,454,736
- 3New Jersey743,273,231
- 4Pennsylvania704,319,821
- 5Illinois684,063,004
- 6Ohio673,759,531
- 7Michigan663,154,112
- 8Kentucky651,400,739
- 9Alabama631,532,218
- 10Missouri621,829,078
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 47
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 8,100 | 36 | $0.28 | informationaltransactional | |
| 5,400 | 54 | $0.23 | navigationalcommercial | |
| 5,400 | 27 | $0.29 | informationalcommercial | |
| 4,400 | 26 | $0.28 | ||
| 3,600 | 40 | $0.83 | informationalcommercial | |
| 3,600 | 33 | $0.30 | ||
| 3,600 | 40 | $0.48 | commercial | |
| 3,600 | 12 | $0.47 | informationalcommercial | |
| 2,900 | 21 | $0.00 | commercial | |
| 2,400 | 15 | $0.00 | informationaltransactional | |
| 2,400 | 29 | $0.00 | ||
| 2,400 | 36 | $0.00 | commercial | |
| 2,400 | 32 | $0.00 | commercial | |
| 2,400 | 27 | $0.00 | commercial | |
| 2,400 | 17 | $0.00 | informational | |
| 2,400 | — | $0.00 | ||
| 2,400 | 16 | $0.00 | informationalcommercial | |
| 1,900 | 26 | $0.00 | informational | |
| 1,900 | 26 | $0.39 | informationalcommercial | |
| 1,900 | 27 | $0.00 | commercial | |
| 1,900 | 25 | $0.34 | informational | |
| 1,900 | 32 | $0.00 | informationalcommercial | |
| 1,900 | 25 | $0.33 | informationalcommercial | |
| 1,900 | 40 | $0.00 | commercial | |
| 1,900 | 35 | $0.00 | commercial | |
| 1,900 | 30 | $0.58 | informationalcommercial | |
| 1,600 | 16 | $0.00 | commercial | |
| 1,600 | 36 | $0.00 | informationalcommercial | |
| 1,600 | 42 | $0.23 | informationaltransactional | |
| 1,600 | 44 | $0.23 | transactional | |
| 1,600 | 25 | $0.00 | informational | |
| 1,600 | 32 | $0.00 | commercial | |
| 1,600 | 32 | $0.00 | commercial | |
| 1,600 | 28 | $0.00 | informationalcommercial | |
| 1,300 | 29 | $0.00 | informationalcommercial | |
| 1,300 | 19 | $0.00 | commercial | |
| 1,300 | 23 | $0.00 | commercial | |
| 1,300 | 25 | $0.00 | commercial | |
| 1,300 | 12 | $0.00 | informationalcommercial | |
| 1,300 | 25 | $0.00 | informationalcommercial | |
| 1,300 | 32 | $0.00 | informationalcommercial | |
| 1,300 | 11 | $0.00 | informational | |
| 1,000 | 20 | $0.26 | commercial | |
| 1,000 | 27 | $0.00 | commercial | |
| 1,000 | 13 | $0.00 | commercial | |
| 1,000 | 29 | $0.00 | transactional | |
| 1,000 | 27 | $0.00 | informational |
Top searches
United States · Past 5 years
- Top searches are available for ranges up to 12 months.
Rising searches
United States · Past 5 years
- 1+850%
- 2+550%
- 3+350%
- 4+300%
- 5+250%
- 6+250%
- 7+200%
- 8+170%
- 9+150%
- 10+120%
Search results
Top organic results
- 1nuby.comus.nuby.com/collections/baby-toys50
- 2moonkieshop.commoonkieshop.com/collections/baby-toys42
- 3habausa.comhabausa.com/collections/baby46
- 4amazon.comamazon.com/Best-Sellers-Baby-Toddler-Toys/zgbs/toys-and-games/196601011100
- 5target.comtarget.com/c/baby-toys/-/N-54wlm98
- 6geniusbabies.comgeniusbabies.com/34
- 7babylist.combabylist.com/store/toys67
- 8youtube.comyoutube.com/watch?v=y8FamLcEpGk100
- 9kids2.comshop.kids2.com/collections/0-3-months43
- 10melissaanddoug.commelissaanddoug.com/collections/0-12-months56
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.