GEO
GEO vs SEO, What Changes When an AI Writes the Answer
What the 2024 GEO research paper tested, what Google says about AI Overviews, and which crawlers decide whether ChatGPT and Perplexity can cite your pages.
KWS TRENDS BLOG
Keyword research, SEO and GEO
How to read search demand, how pages rank in search engines and how they get cited in AI answers.
Keyword research
A Monthly Search Average Hides Seasonal Peaks
Christmas tree averages 301,000 US searches a month, but its November estimate is about 1.36 million. How to turn a yearly average into month-by-month demand.
Keyword research
Why Keyword Tools Show Different Search Volumes for the Same Keyword
We compared two search volume sources across 709 US keyword reports. They agreed within 25% only a quarter of the time, and question-style keywords disagreed the most.