KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-28
protein powderSearch volume and trends in the United States
Demand for protein powder peaked in January 2026 at 1,780,399 estimated searches, 1.6 times the lowest month (December 2025). Worldwide, protein powder gets about 2,626,060 searches a month; United States has the largest share at 57%. Of 37 related keywords with an intent label, 70% are tagged informational, 65% commercial and 22% transactional (a keyword can have more than one tag). The largest related searches are legion athletics whey+ whey protein isolate powder (90,500), whey protein powder (90,500), best protein powder (74,000).
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Not classified
This keyword onlyInterest over time
United States · Past 5 years
≈59,103,444estimated searches
Searches by month
Estimated annual total · 18,000,000 · peak 2026-01
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches368,000
Top-of-page bid$0.41–$2.81
CompetitionIndex 42/100Medium
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
2,626,060 average monthly searches worldwide · 118 countries
- 1United States1,500,00057%
- 2India550,00021%
- 3United Kingdom110,0004.2%
- 4Australia60,5002.3%
- 5Germany60,5002.3%
- 6Canada49,5001.9%
- 7Italy33,1001.3%
- 8Spain27,1001.0%
- 9France22,2000.8%
- 10Ireland18,1000.7%
- 11–118108 other countries195,0607.4%
Interest by subregion
United States · Past 5 years · relative interest, 0–100
- 1Wyoming100268,737
- 2Utah45707,576
- 3Kansas45608,801
- 4Idaho44397,658
- 5New Jersey431,838,228
- 6Nebraska42382,288
- 7Massachusetts421,353,084
- 8Michigan421,939,852
- 9California427,530,768
- 10Connecticut41682,414
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 47
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| 90,500 | 43 | $0.00 | informationaltransactional | |
| 90,500 | 32 | $0.65 | ||
| 74,000 | 23 | $0.58 | commercial | |
| 60,500 | 36 | $0.58 | commercial | |
| 40,500 | 39 | $0.66 | ||
| 40,500 | 39 | $0.53 | informationalcommercial | |
| 40,500 | 65 | $0.37 | commercial | |
| 33,100 | 43 | $0.42 | informationalcommercial | |
| 33,100 | 47 | $0.35 | ||
| 33,100 | 50 | $0.83 | informationalcommercial | |
| 33,100 | 54 | $1.12 | informationalcommercial | |
| 27,100 | 33 | $0.60 | commercial | |
| 27,100 | 29 | $1.02 | informationalcommercial | |
| 27,100 | 55 | $0.55 | commercial | |
| 27,100 | 44 | $0.52 | navigationaltransactional | |
| 27,100 | 38 | $1.11 | ||
| 22,200 | 29 | $0.34 | informationalcommercial | |
| 22,200 | 50 | $1.39 | informationalcommercial | |
| 22,200 | 51 | $0.65 | informationalcommercial | |
| 18,100 | 43 | $0.62 | commercial | |
| 18,100 | 52 | $1.11 | ||
| 18,100 | 50 | $0.29 | informationaltransactional | |
| 18,100 | 42 | $0.79 | informationaltransactional | |
| 18,100 | 42 | $1.53 | informationaltransactional | |
| 18,100 | 50 | $1.39 | ||
| 18,100 | 49 | $0.67 | informationalcommercial | |
| 18,100 | 39 | $1.12 | ||
| 14,800 | 39 | $0.53 | commercial | |
| 14,800 | 42 | $0.85 | informationaltransactional | |
| 14,800 | 56 | $0.05 | informationalcommercial | |
| 14,800 | 29 | $0.41 | informationaltransactional | |
| 14,800 | 27 | $0.61 | ||
| 12,100 | 44 | $0.62 | informational | |
| 12,100 | 50 | $0.56 | commercial | |
| 12,100 | 26 | $0.00 | informational | |
| 12,100 | 36 | $0.39 | informational | |
| 12,100 | 34 | $0.81 | informationalcommercial | |
| 12,100 | 45 | $1.11 | informationalcommercial | |
| 12,100 | 27 | $0.00 | informational | |
| 12,100 | 42 | $0.54 | informationalcommercial | |
| 12,100 | 52 | $0.52 | informationalcommercial | |
| 12,100 | 55 | $0.63 | informationaltransactional | |
| 12,100 | 42 | $0.60 | ||
| 12,100 | 40 | $0.35 | navigationalcommercial | |
| 12,100 | 30 | $0.74 | ||
| 9,900 | 9 | $0.22 | commercial | |
| 9,900 | 23 | $0.02 | informational |
Top searches
United States · Past 5 years
- Top searches are available for ranges up to 12 months.
Rising searches
United States · Past 5 years
- 1Breakout
- 2Breakout
- 3+3,750%
- 4+2,800%
- 5+2,800%
- 6+2,600%
- 7+1,100%
- 8+1,100%
- 9+1,050%
- 10+1,050%
Search results
Top organic results
- 1amazon.comamazon.com/protein-powder/s?k=protein+powder100
- 2nutrishopusa.comnutrishopusa.com/collections/protein43
- 3clevelandclinic.orghealth.clevelandclinic.org/protein-powder100
- 4premierprotein.compremierprotein.com/48
- 5harvard.eduhealth.harvard.edu/diet-and-nutrition/weighing-protein-powders95
- 6usnews.comhealth.usnews.com/otc/rankings/protein-powders89
- 7walmart.comwalmart.com/browse/health-and-medicine/protein-powder/976760_1166769_7458180100
- 8forbes.comforbes.com/sites/forbes-personal-shopper/article/best-protein-powder/92
- 9bulksupplements.combulksupplements.com/collections/protein-powder43
- 10quora.comquora.com/What-should-beginners-look-for-when-choosing-a-protein-powder100
More keyword reports
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Report details
Search figures are estimates and may change. Regional scores show relative interest.