KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-27
water filterSearch volume and trends in the United States
Demand for water filter peaked in April 2026 at 97,970 estimated searches, 2.8 times the lowest month (October 2025). Worldwide, water filter gets about 295,060 searches a month; India has the largest share at 25% and the United States has 21%. Of 39 related keywords with an intent label, 69% are tagged informational, 85% commercial and 8% transactional (a keyword can have more than one tag). The largest related searches are reverse osmosis water filter (165,000), whole house water filter (110,000), best water filter pitcher (90,500).
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Not classified
This keyword onlyInterest over time
United States · Past 12 months
≈730,302estimated searches↑+70%vs. previous 12 months
Searches by month
Estimated annual total · 726,000 · peak 2026-04
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches110,000
Top-of-page bid$1.62–$8.63
CompetitionIndex 100/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Searches by country
295,060 average monthly searches worldwide · 120 countries
- 1India74,00025%
- 2United States60,50021%
- 3United Kingdom33,10011%
- 4Australia22,2007.5%
- 5Canada12,1004.1%
- 6Malaysia9,9003.4%
- 7Philippines9,9003.4%
- 8United Arab Emirates5,4001.8%
- 9Bangladesh5,4001.8%
- 10New Zealand5,4001.8%
- 11–120110 other countries57,16019%
Interest by subregion
United States · Past 12 months · relative interest, 0–100
- 1Wyoming1005,576
- 2Iowa3410,410
- 3Michigan3129,706
- 4Kansas298,140
- 5Arizona2819,865
- 6Oklahoma2710,448
- 7Florida2758,284
- 8Utah268,482
- 9Tennessee2617,689
- 10Minnesota2513,693
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 44
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| reverse osmosis water filterReport | 165,000 | 54 | $1.70 | |
| whole house water filterReport | 110,000 | 44 | $4.43 | informationalcommercial |
| best water filter pitcherReport | 90,500 | 50 | $0.70 | commercial |
| culligan water filterReport | 90,500 | 30 | $0.00 | informationaltransactional |
| water filter systemReport | 90,500 | 33 | $4.48 | |
| water filter system for homeReport | 74,000 | 39 | $4.63 | commercial |
| brita water filterReport | 60,500 | 60 | $0.62 | informationaltransactional |
| berkey water filterReport | 49,500 | 23 | $1.98 | navigationalcommercial |
| best water filterReport | 49,500 | 60 | $1.32 | commercial |
| 33,100 | 67 | $2.73 | informationalcommercial | |
| 33,100 | 49 | $0.37 | commercial | |
| 27,100 | 44 | $2.16 | informationalcommercial | |
| 27,100 | 56 | $0.80 | informationalcommercial | |
| 22,200 | 37 | $1.46 | informationalcommercial | |
| 22,200 | 28 | $0.79 | informationalcommercial | |
| 22,200 | 42 | $0.76 | ||
| 22,200 | 35 | $1.51 | informationalcommercial | |
| 22,200 | 38 | $0.85 | informationalcommercial | |
| 22,200 | 36 | $4.43 | informationalcommercial | |
| 22,200 | 39 | $4.43 | ||
| 22,200 | 50 | $0.62 | informationalcommercial | |
| 18,100 | 61 | $3.14 | commercial | |
| 18,100 | 45 | $0.58 | navigationalcommercial | |
| 14,800 | 35 | $0.79 | informationalcommercial | |
| 14,800 | 37 | $4.43 | informationalcommercial | |
| 12,100 | 28 | $0.97 | informationalcommercial | |
| 12,100 | 46 | $0.67 | ||
| 12,100 | 49 | $0.67 | informationalcommercial | |
| 12,100 | 40 | $1.79 | commercial | |
| 12,100 | 39 | $1.10 | informational | |
| 9,900 | 25 | $1.34 | informationalcommercial | |
| 9,900 | 37 | $2.99 | informationaltransactional | |
| 9,900 | 20 | $0.56 | informational | |
| 9,900 | 30 | $1.31 | informationalcommercial | |
| 9,900 | 30 | $1.51 | informational | |
| 9,900 | 31 | $4.55 | commercial | |
| 9,900 | 30 | $4.63 | commercial | |
| 9,900 | 30 | $0.91 | informationalcommercial | |
| 9,900 | 35 | $1.51 | informationalcommercial | |
| 9,900 | 50 | $0.70 | commercial | |
| 9,900 | 38 | $3.41 | informationalcommercial | |
| 9,900 | 29 | $4.41 | informationalcommercial | |
| 9,900 | 39 | $4.43 | informationalcommercial | |
| 8,100 | 44 | $3.50 | navigationalcommercial |
Top searches
United States · Past 12 months
Rising searches
United States · Past 12 months
- 1Breakout
- 2Breakout
- 3Breakout
- 4Breakout
- 5+4,150%
- 6+4,100%
- 7+3,650%
- 8+3,650%
- 9+2,350%
- 10saltless water softener+1,800%
Search results
Top organic results
- 1amazon.comamazon.com/water-filter/s?k=water+filter100
- 2discountfilters.comdiscountfilters.com/water-filtration-systems/c7816/40
- 3homedepot.comhomedepot.com/b/Plumbing-Water-Filters/N-5yc1vZarmz99
- 4waterdropfilter.comwaterdropfilter.com/collections/waterdrop-undersink-water-filtration-system47
- 5goodhousekeeping.comgoodhousekeeping.com/what-to-buy/g73406889/best-water-filter-reviews/81
- 6ewg.orgewg.org/tapwater/water-filter-guide.php65
- 7target.comtarget.com/s/water+filtration98
- 8consumerreports.orgconsumerreports.org/home-garden/water-filters/buying-guide/79
- 9youtube.comyoutube.com/watch?v=Xf1WeUBb8oo&vl=en-US100
- 10youtube.comyoutube.com/watch?v=BtCpArR-GZM100
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.