KEYWORD REPORT United States · Google Web SearchUpdated 2026-10-27
water softenerSearch volume and trends in the United States
Demand for water softener peaked in April 2026 at 224,311 estimated searches, 2.2 times the lowest month (September 2026). Of 37 related keywords with an intent label, 62% are tagged informational, 65% commercial and 8% transactional (a keyword can have more than one tag). The largest related searches are water softener installation (135,000), water softener system (135,000), culligan water softener (90,500).
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commercial
This keyword onlyInterest over time
United States · Past 12 months
≈1,966,548estimated searches
Searches by month
Estimated annual total · 1,980,000 · peak 2026-04
Monthly search figures are estimates.
Seasonality
Average interest by calendar month · last 5 years
Interest by calendar month · last 12 months
Google Ads data
United States · Keyword Planner · last 12 months
Monthly searches110,000
Top-of-page bid$2.47–$14.19
CompetitionIndex 92/100High
Keyword Planner rounds search volumes into ranges, so these figures often differ from the average monthly searches above.
Interest by subregion
United States · Past 12 months · relative interest, 0–100
- 1Arizona100100,348
- 2Minnesota9775,148
- 3Oklahoma9250,353
- 4Wisconsin9273,424
- 5Iowa8938,544
- 6Utah8639,683
- 7Nevada8637,093
- 8Michigan83112,498
- 9Indiana8275,985
- 10Wyoming786,151
Scores compare the share of searches in each region; a small region can rank high with few searches.
Related keywords 45
Monthly volume against SEO difficulty · larger dots have more searches
KD under 30KD 30–59KD 60 and aboveHas a reportLarger dots have more searches
| Keyword | Intent | |||
|---|---|---|---|---|
| water softener installationReport | 135,000 | 47 | $11.30 | informational |
| water softener systemReport | 135,000 | 47 | $5.69 | commercial |
| culligan water softenerReport | 90,500 | 37 | $4.05 | navigational |
| salt free water softenerReport | 90,500 | 34 | $3.37 | informationalcommercial |
| saltless water softenerReport | 90,500 | 31 | $3.81 | |
| home water softenerReport | 74,000 | 55 | $5.58 | |
| water softener costReport | 74,000 | 26 | $3.28 | informationalcommercial |
| 74,000 | 40 | $11.88 | ||
| water softener system costReport | 74,000 | 30 | $4.31 | informationalcommercial |
| water softener system for homeReport | 74,000 | 46 | $5.58 | |
| whole house water softenerReport | 74,000 | 52 | $4.29 | |
| best water softenerReport | 60,500 | 13 | $3.35 | commercial |
| best water softener systemReport | 60,500 | 51 | $4.45 | commercial |
| how much is a water softenerReport | 60,500 | 28 | $2.66 | |
| 49,500 | 49 | $15.07 | transactional | |
| 40,500 | 19 | $19.52 | informational | |
| 33,100 | 34 | $10.12 | informational | |
| 33,100 | 39 | $1.62 | commercial | |
| 22,200 | 44 | $10.23 | commercial | |
| 22,200 | 23 | $17.43 | commercial | |
| 12,100 | 40 | $3.39 | informationalcommercial | |
| 9,900 | 34 | $14.10 | informational | |
| 8,100 | 49 | $3.92 | navigational | |
| 8,100 | 43 | $1.52 | informationalcommercial | |
| 8,100 | 38 | $3.37 | informational | |
| 6,600 | 51 | $3.37 | informationalcommercial | |
| 6,600 | 6 | $3.76 | informationalcommercial | |
| 6,600 | 26 | $2.85 | informationalcommercial | |
| 6,600 | 15 | $1.49 | informationalcommercial | |
| 6,600 | 15 | $5.68 | informational | |
| 6,600 | 14 | $16.68 | transactional | |
| 6,600 | 34 | $15.89 | ||
| 6,600 | 25 | $11.88 | transactional | |
| 6,600 | 50 | $4.29 | informationalcommercial | |
| 5,400 | 27 | $1.58 | commercial | |
| 5,400 | 39 | $5.03 | informational | |
| 5,400 | 46 | $0.86 | informationalcommercial | |
| 5,400 | 45 | $5.65 | commercial | |
| 5,400 | 8 | $4.23 | informationalcommercial | |
| 5,400 | 19 | $0.11 | ||
| 5,400 | 41 | $10.77 | commercial | |
| 5,400 | 41 | $11.30 | informational | |
| 5,400 | 19 | $1.38 | informationalcommercial | |
| 5,400 | 6 | $3.41 | informationalcommercial | |
| 5,400 | 13 | $0.98 | informationalcommercial |
Top searches
United States · Past 12 months
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Rising searches
United States · Past 12 months
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Search results
Top organic results
- 1homedepot.comhomedepot.com/b/Plumbing-Water-Filters-Water-Softeners/N-5yc1vZaq3y99
- 2lowes.comlowes.com/n/buying-guide/water-softener-buying-guide94
- 3youtube.comyoutube.com/watch?v=3RgLyyWiLGM100
- 4culligan.comculligan.com/product-category/water-softeners55
- 5discountwatersofteners.comdiscountwatersofteners.com/water-softeners/28
- 6waterestore.comwaterestore.com/collections/water-softeners26
- 7springwellwater.comspringwellwater.com/product-category/water-softeners/42
- 8consumerreports.orgconsumerreports.org/home-garden/water-dispensing-and-filtering/what-to-know-about-hard-water-and-water-softeners-a5041799957/79
- 9ready.govready.gov/water66
- 10ca.govresources.ca.gov/Initiatives/Building-Water-Resilience/portfolio96
More keyword reports
Saved reports for similar searches in United States
Report details
Search figures are estimates and may change. Regional scores show relative interest.