Keyword research
A Monthly Search Average Hides Seasonal Peaks
Christmas tree averages 301,000 US searches a month, but its November estimate is about 1.36 million. How to turn a yearly average into month-by-month demand.
KWS TRENDS BLOG
Keyword research
How to read search demand, how pages rank in search engines and how they get cited in AI answers.
Keyword research
Why Keyword Tools Show Different Search Volumes for the Same Keyword
We compared two search volume sources across 709 US keyword reports. They agreed within 25% only a quarter of the time, and question-style keywords disagreed the most.